How to Prevent Mobile Ad Fraud?

To put it very simply, it is what happens when someone uses their real name on an unsuspecting website and hopes that they are getting a free meal or something similar. Now, the thing about these scam sites is that they do not care if their leads are real or not. The key to avoiding mobile ad fraud is to be sure that your leads are indeed coming from a legitimate company. One amongst the aspects you can do to make sure that your leads are legitimate is to ask for them.

Preventing Mobile Ad Frauds

Preventing mobile ad fraud is something that several people are asking about these days. The truth is that in today’s world, more people are spending their money on advertising on mobile devices, and the competition is getting even larger between those who want to make money and those who are willing to let others have a piece of what they’ve earned. The unfortunate thing is that there is no sure way to catch someone red-handed in this type of activity, but there are some things you can do to guard against it and to get the best protection for your company’s information.

Here are some tips that will help you learn how to prevent mobile ad fraud from impacting your business.

• Opt for a Trust-Worthy Mobile Marketing Company
There remain a few different sorts that you can protect yourself from this type of advertising. One amongst the easiest things that you can do is get a mobile marketing company to handle everything for you. This is specifically true if you don’t have a lot of money to spend on ads or if you aren’t sure how to stop mobile ad fraud in its tracks. Suppose you partner with a reputable and experienced mobile advertising company. In that case, you’ll be able to get the kind of protection you need, and you can get rested knowing that your company’s information will be protected at all times.

• Utilize the Right Type of Marketing Campaigns
You can also make sure that you’re using the right type of tracking for your marketing campaigns. Tracking is a key element in preventing mobile ad fraud because it lets you know where people are looking, when they are looking, how long they’re spending on your site, and so much more. It’s important to remember that your ads will only reach the targeted audience that you have targeted to begin with, so you need to make sure that you are taking advantage of this. Ad tracking is an easy way to do this, and you should think about using it when considering how to prevent mobile ad fraud in this day and age. You can never be too safe.

Other Ways to Detect Various Ad Fraud Types

1. CTIT
If you remain a buyer/seller in the real estate market, then CTIT (click-to-install-times) will allow you to save time & money by using real-time data for whatever needs you to have. It helps to prevent mobile ad fraud to the greatest possible extent. It is a real-time auction resource that gives sellers and buyers the ability to enter and bid for properties and get instant updates on properties’ current prices. The system will automatically update you with any relevant information you need and provide you with the ability to bid by specifying a price range and submit it without even opening your browser. This avails you with an edge over the competition.

2. IP
How do we detect mobile ad frauds using IP? This is very easy and straight-forward; the internet protocol address is all that is needed. All computers will have the capability of receiving and sending these packets of data. So if the computer receives a fraudulent packet of data before reading it correctly, it will instantly be identified as being bogus, and it will be deleted. These IP spoofing attacks can also be carried out using a computer’s email address, which can easily be determined by checking the originating email address against a list of valid e-mail addresses provided by a directory such as the white pages.

3. Click-Install Frequency
Detecting mobile fraud using click-install frequency has recently become a subject of increasing interest. This form of fraud is used primarily on the Internet but can also be used in other venues such as retail outlets and many social networking sites. It works by a website user who wants to install a particular application or program onto their phone. Once installed, this application can track the “click-through” or time a visitor spent viewing the site & then gets to sell that info back to the company. Although this type of mobile fraud is not new, it has only recently gained attention from both the press and law enforcement due to the high volume of cellular traffic generated by smartphones.

Summing Up
There remain a few things that you can do to limit your risks, but it is always better to prevent them in the first place. Ad frauds are happening everywhere, and the only way to avoid it is to make sure that you’re not spending more than what you need. In general, you should only use shopping sites or services from reputable companies that you know personally. When it does come down to it, there are too many different factors involved in fraudulent activity on the Internet to rely on retailers to tell you what they think is going on.

 

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